Video Phones

With smart phones continues to grow in both the U.S. and worldwide, there are a lot of rumors lately about mobile video. Whether you see graphics, play games, watch movies or short pieces of tone, mobile phone users gravity with every means that most retailers have yet to tap water.

According to Nielsen's Three Screen Report for the first quarter of 2009, 13.4 million Americans (52 percent from 2008), watching videos on their> Fone see an average of 3-1/2 hours of mobile video every month. The research firm says that growth is due to an increase in mobile content and the emergence of mobile as an aspect option.

Smart phones and data plans are more accessible than ever, "said Catrina Sheridan, vice president of products and marketing at dotmobi, a cellular UK-based high-speed Internet, and customers for their mobile phones are developing awareness and the convenience of mobile content through. Itfactors make it very interesting video for mobile advertisers. "

Here are six important trends that start in the middle of the world mobile video, do not want to miss:

A – iPhone users lead the service: With a YouTube app right on your iPhone welcome screen mobile video is on paper, because he had his debut in 2008. In his original model, the price of 99 USD, expect the iPhone to further increase the number of mobile phone users yet. "Byholiday period, we expect to see mobile phones are more consumers can view the videos on them, "said Eyal Yechezkell, managing director at New York-based Predict Mobile, also touts the largest mobile company paid .

2 – Mobile video is no 'one size fits all ": not all phones that support the video itself, and not all video display" correctly "in hundreds of smart phones on the market today." Insuredimages that are backed by the public to go, "says Sheridan play." You do not want to create a public content in a format that iPhone can not be counted. "(Insert your before publishing the content to go http://deviceatlas.com/).

3 – Apps will still be going: Features very particular, focused, applications for the iPhone, BlackBerry and Palm has revolutionized the mobile user experience. Just three days after the App Store has its one yearbirthday in July, 65,000 of Apple App Store man hit the mark of 1.5 billion downloads. Verizon Wireless and LG is throwing his hat into the ring this year with the launch of a store service provider branded Verizon later this year and adding applications for Sony Ericsson PlayNow content offerings.

4 – Marketers demand more accountability: High in San Francisco, online advertising company's Place voted 1020 list of "interactive advertising trends right now is to see the use of newmetrics for measuring and improving ad performance. The company points to "see-through," a method for measuring the impact of an advertisement, a vision of the consumer, but it clicks, a useful tool for users of mobile video. Images of consumer exposure to a particular ad impression and then measure the consumer to the website during the next session. Cast Place said the program is popular among marketers as a more precise measurement of their cellularvideo performance.

5 – The media also plays with others: mobile video go hand in hand with YouTube, allowing the consumer generated content, users on the road. " It fits well in the growing arena of online social networking where users share video content virally. "Combine all these elements," said Sheridan, "and the end result is a great democratic system of marketing that apply to companies of all sizes."

6 – The handset announcedanswer: as smart phones with data capabilities were once the domain of management and rich, are now common among all consumers. "Anyone with a new phone these days you can use a media type, including ringtones, pictures and video," said Yechezkell. "As more and more of these advanced devices are purchased and used, to reflect on how marketers promote their products through mobile video and / or the mobile web."

Withconsumers check their mobile phones for the moment they wake up in the morning before going to sleep and every few minutes during the day, said Yechezkell mobile video is a medium that can not afford to lose marketing. To ensure that their investment in this field, he said, "Testing, testing, testing … and then try for any content that is there for consumers to see.

'Use different types of ads to see how the audience reacts and then adjust accordingly, "Yechezkell said. "Make your call to action very clearly (with a 'click here button', for example), try different sizes and save the banner to find the right niche for your product to the mobile world."

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