Your telephone system to make money? Why not!
Shocking but true: most business owners do not believe that their telephone systems as a profit center. But it should be.
Think about it. Unless your business is strictly a brick online or retail business, the first point of contact with customers and potential customers is usually the phone. Yes, your site for people to obtain general information, but if you really need to answer, most people would pick up the phone and talkno.
Working with hundreds of contractors and distributors over the years has helped me discover a few important areas where the telephone to sell a big difference in your business. Some suggestions are obvious (but often overlooked). But everyone has a good shot for packing a healthy mind and sales teams are still head and shoulders above the competition.
Find-me/Follow-me: Your company has a sales force working? It 'the kind of road warrior,constantly moving or meetings with potential and existing customers? In this case, find-me/follow-me call routing rules to help them keep in touch with the office and make sure they are always open to new possibilities.
CRM Integration: Both Salesforce.com, SugarCRM, Microsoft CRM, or your phone system solution that integrates with customer relationship management software for productivity can be a boost to your sales teameasier to make, receive and track calls from contacts and leads in the application. In addition to click-to-dial functionality and input mask, the representatives take notes on calls, the code shows wrap up and keep the call rate and duration. Sales managers can also access real-time and historical relations, lead time of follow-up and close to prices of analysis to help improve the sales process.
More and more devices, not to pressure your representatives in their numbers of single celltheir business cards? Besides the fact that it is annoying for customers, several numbers to call for someone, what happens if one of your representative to leave your business? This issue is particularly important in an industry where sales representative. With the touch of a phone number on business cards, and that you forward a phone call or desk phone at the same time, not only make it easier for your customers to reach their representativealso to protect yourself when a seller is moving on.
Promotional Hold Music: People who call companies are your best prospects and more qualified audience because they have chosen to contact you. According to industry statistics, 70% of all business calls are put on hold or a call queue for an average of 45-60 seconds. Depending on call volume, you can add up to hundreds of hours of advertising each year. Providing targeted and convincingPost your classified heard, you can use the caller abandonment (silence can reduce people feel that they waited longer than I actually did), to promote products and services with a soft sell approach, traffic guidance and improve your company's brand.
Number of priorities for the Top Billing: Yes, every company treated their customers like gold. But a handful of key accounts represent a large percentage of revenue for your business? Therecustomer calls, you do not want to lose, or sent to voicemail? What difference does it for profit if only able to generate revenues from these customers with an additional ten percent this year? 25 percent? If the numbers look interesting, as these customers a special VIP phone number can call to bypass queues and lead to a real person who greets them by name no matter what. You'll be surprised how far the top-notch for extra-specialwhite glove treatment for some individuals may go into growing and upsell intrusion on their behalf.
These are just some of the many ways the phone system can help you earn more. They are great to improve the customer experience and marketing efforts more efficient. Above all, you will see concrete results and begin repayment of its investment in technology.
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